Open to new opportunities

I'm Alfred, a data-driven product designer.

I turn complex problems into accessible, considered interfaces.

Most recently led the public-facing ecosystem design at University of Maryland Libraries. 5+ years across hardware-adjacent software, e-commerce, and higher education.

Selected Work

Lifting Library Search Success from 22% to 81%
A defaults-first redesign of UMD Libraries' public search, serving 800,000+ annual visits — the biggest lever wasn't the UI.
Making Ownership Legible for a Worker-Owned Cooperative
A worker-cooperative member portal making ownership status and Internal Capital Account equity legible at a glance.
Halving E-bike Servicing Time with a Single Service Flow
An identify–connect–configure–update flow inside the tool technicians already used, shipped in two months.

More Work

Growing Live-Chat Usage 30% by Redesigning the Medium
A value-equation redesign of UMD Libraries' live chat — one consistent name, visible status, and a widget users already know how to use.
An Accessibility-First Design System for Academic Libraries
20+ WCAG-compliant components and a shared token framework bridging Figma and production — open-sourced for other institutions.
An Entrance Display That Answers Students' Real Questions
A glanceable, real-time entrance display answering the urgent questions students ask when walking into the library.
Lifting Orders 400% for a Super-App's Ordering Flow
Research-scoped fixes to a Taiwanese super-app's MVP ordering flow, shipped within tight platform constraints.

I'm Alfred, a data-driven product designer.

Selected Work

Lifting Library Search Success from 22% to 81%

Making Ownership Legible for a Worker-Owned Cooperative

Halving E-bike Servicing Time with a Single Service Flow

More Work

Growing Live-Chat Usage 30% by Redesigning the Medium

An Accessibility-First Design System for Academic Libraries

An Entrance Display That Answers Students' Real Questions

Lifting Orders 400% for a Super-App's Ordering Flow